How a UX researcher collected data from hard-to-recruit users and proved the value of UX

Leading healthcare IT provider: how they prove the value of UX as part of the PDLC

Find out how you can also get timely and actionable insights on your users!

Tech giant invests $3million in attitudes and usage testing (A&U)

Customer Experience Management (CEM) has become a critical differentiator in today’s global marketplace. This case study examines how a leading Bio-Tech used UserZoom to launch its re-designed website with a focus on improving customer experience in global markets.

Bio-Tech uses insight to deliver a better global website experience

This leading Healthcare Benefit provider reorganized several disparate units into a single digital practices team consisting of UX researchers, UX designers, general graphic designers, and a usability team including a lab at the company’s headquarters. They needed a solution to turn around usability testing around quickly, that could help test on targeted segments of users.

Fortune 50 Healthcare Benefits provider transitions to Agile UX testing

This Fortune 100 IT Company uses UserZoom to manage the experience design and strategy for its web-conferencing solution’s marketing website.

Fortune 100 IT company effectively designs with quick iterative testing

Recently, UserZoom had the pleasure of speaking with Pablo Sanchez Martin, long-time UserZoom customer and former VP, Mobile Design and UX architecture at JPMorgan CHASE, the largest bank in the United States by assets. Pablo has also worked collaboratively with UserZoom, while being a part of organizations such as U.S. Bank, Hewlett-Packard, and Monster.com.

UX Director interview:  you always want UserZoom by your side

As an organization that cares about customer experience, the e-commerce company wanted to make it easier for people to serve themselves online instead of having to call the call center.

International Ecommerce company: reducing customer support calls

The company featured in this case study is a national leader of health benefits offering a broad range of health insurance products and related services. 

Fortune 100 Healthcare company: meeting complex user needs

This Fortune 500 financial organization is committed to optimizing the user experience by informing the design of new sites and apps.

Fortune 500 Financial organization: gathering data in a fraction of the time

The company featured in this case study is a global e-commerce company that offers an online platform to help individuals and merchants around the globe engage in online and mobile commerce.

Global Ecommerce company: benchmarking its mobile experience

Our customer is a Fortune 100 scientific solutions company with billions in sales and customers all around the world.

Fortune 100 Science Solutions manufacturer: insights from hard to reach participants

RS Components (RS), the trading brand of Electrocomponents plc, the world’s leading high service distributor of electronics and maintenance products, uses UserZoom to undertake UX research on its customers’ purchasing experience.

RS Components: increasing conversions through rich customer insight

Shop Direct is the UK’s leading multi-brand digital retailer, with annual sales of £1.7 billion. Its digital department store brands include Very.co.uk, Littlewoods.com, and isme.com and receive an average of 880,000 website visits every day.

Shop Direct: aligning UX metrics with business goals

Bupa is a leading international healthcare group that serves over 22 million customers in more than 190 countries.

Bupa plans ahead using quantitative & qualitative data

UserZoom provides a one-person UX team with the scalable insights they need. 

Yodlee: How UserZoom empowers a UX team of one

ING Spain recognized users struggled to self-serve, driving higher costs reduced profitability, and poor customer satisfaction.

ING Spain - rapidly researching to improve the digital experience

Discover how the BGL team used a mix of UserZoom methods to optimize the customer experience

BGL: How UserZoom helps gather information for better informed decisions

Discover how we enabled RB to skip the manual work and get instant results.

Reckitt Benckiser: boosts conversion rate by 20% with UserZoom

Marie Pitcherella and Victoria Walters on building a UX research practice at Frontline Education

Frontline Education: "We need to empower people to make good decisions"

FlixBus is Europe’s largest intercity bus network, helping over 100 million people reach their destinations.

Flixbus: how they boosted mobile app install rates across the globe

With UserZoom, Lenovo was able to get a holistic view of their customer journey from researching a product to post-purchase support. By using the video data and open data, UserZoom uncovered not only what happened during the journey but also why.

Lenovo: evaluating the end-to-end customer journey

As the leading online employment solution, Monster needed to perform usability tests on its new global website to deliver an unrivalled digital experience.

Monster: evaluating the strengths and weaknesses of a new user experience

During one of our webinars, Deborah Torres, Sr. UX Research and Ops Manager at Paypal, shared how UX research is done at PayPal.

PayPal: increasing credibility & confidence with multiple research methods

MoneySuperMarket Group is the largest price comparison website in the UK. Operating via three brands, MoneySuperMarket’s business is dependent on offering consumers compelling choices that save them money.

How MoneySuperMarket used insights to drive change across an industry

Conducting quick, cost-effective UX benchmarking at scale

Proving value and quantifying the impact of UX research

How to master UserZoom’s latest study builder

The industry’s hottest trends and insights from 2018

Exploring UX in the enterprise

Learn how to successfully adapt to embedding testing within design sprints

How News UK runs user research in agile sprints

UserZoom is making it easier for you to find and share UX insights 

Seamlessly discover and share your user experience story

Why the Scaled Agile Framework (SAFe) might be a good thing for design

Hold onto your hats

The web cannot favor the ‘traditional user’ anymore.

What do UX designers need to know about accessibility?

A guide to beginning a role in UX when you aren’t sure where to start.

How to understand UX if you’ve been thrown in at the deep end

Learn about best practices for accessibility testing from two leading companies in their industries.

Accessibility testing: tips and best practices from industry leaders

Distraction-free online retail experiences to guide your visitors smoothly to checkout.

Seven super-simple ecommerce experiences

How UX teams can use VR technology to build better experiences long before they become reality!

Reality bytes: How UX research can take advantage of VR

It’s great to sample from your customer base when running user research, but please don’t stop there!

Why you need to test UX with non-users

Key lessons about shifting user behavior and how to become recession-proof.

Six lessons for brands on COVID-19 and changing consumer behavior

How to get your UX research results across to senior stakeholders AND look good doing it.

Top tips for presenting UX results to executives

The benefits and challenges of unmoderated and moderated user research.

A very handy guide to moderated and unmoderated testing

Can you speak to the business decision-makers in their own words?

Why designers should speak the language of business

A look at how UX design impacts healthcare, automotive interfaces and emergency response technology.

How good UX can save lives

Get UX research up and running in Agile, fast!

A quick start guide to running user research in Agile

Our awesome research team reveals their very own personal expert tips for running remote user research.

16 expert tips on remote UX research

Expect to face some hard truths, but here's how to learn from them! 

UX Truth Bombs: How to prepare for hard lessons during user research

 Solve problems and validate ideas at the earliest stages of product development.

How to run an effective design sprint

Is it possible to go too far in adding personality to your product? 

Personality vs. usability: how brands can successfully balance quirkiness and UX

These remote working tools have been around for a long time, so why are some companies fighting to catch-up?

Great remote working tools have been around for years, so isn’t it time you had them?

Frowned upon at the movies, beloved in research.

What is a think out loud (TOL) study?

How gas and electricity companies can make things easier for their customers.

How utility companies can improve their digital user experience

How do we make tangible the abstract aspects of UX?

How to explain design to non-designers

Inspiration to help bring the real world experience to online retail.

12 innovative features to make your product pages come alive!!!

Whether you’re an AR pro or beginner, here are some tips and tricks for designing in the medium.

Seven tips for designing user-friendly AR experiences

Give users the maximum amount of information with the minimum amount of fuss.

Eight succinct examples of beautifully concise product copy

With Llara Geddes, Head of UX at Beauty Bay.

What does a Head of UX do all day?

The case for an alternative solution to using video-conferencing tools for UX research. 

Eight things you should know about using Zoom or Skype for remote research

How and why user research should be moved in-house

From a design perspective, the over-60 crowd isn’t getting the attention they should be… yet. 

Seven tips for creating better digital experiences for older users

A strategic map in which to align all your product development teams.

How the Double Diamond can help align product, design and tech teams

"We’re part of the glue that holds everything together."

Interview with Stephen Apap on the role of UX research at Betsson

So much more than Clorox wiping your keyboard!

What is data cleaning and why is it important in user research?

C&A is proof that UX research can thrive within a lean digital set-up.

Interview with Maximilian Speicher, Ecommerce UX Manager at C&A

 Rosie Webster, UX Researcher at DrEd, the online doctor.

What does a UX Researcher do all day?

A summary of the WCAG accessibility checkpoints and what they mean.

A technical perspective on accessibility: 13 WCAG recommendations explained

Discovery is about learning as much as you can from all angles and speaking to users directly.

How to launch a design project with the discovery phase

Some examples of tasks and questions to ask in an icon usability test.

How to test your website’s iconography

Key areas of UX all online retailers should consider during the holiday season.

Top ecommerce UX tips for the holiday shopping season

Your website should follow the user’s path, rather than directing them where you want them to go.

The path of least resistance: why users won’t go where you tell them

Key areas that automotive brands should look at when running research on their digital products.

How automotive websites can improve their user experience

Disney’s Imagineers are doing something very right, so what can we learn from them as UX designers?

Mr Walt’s Wild Rides: Five things Disney World can teach us about UX design

From choosing the right format to crafting your project case studies.

How to build a UX portfolio

With Adam Babajee-Pycroft, Managing Director (UX) at Natural Interaction.

What does a UX Managing Director do all day?

Improving web accessibility for the over-50s is a case of digiboom or bust.

How to make websites age-friendly

How the online betting and gambling company puts user research and testing into practice.

Interview with Naomi Williams, UX Researcher at William Hill

What other utility brands can learn from OVO Energy's user experience, and any areas in which it can improve.

What digital experience lessons can energy brands learn from OVO Energy

A beginner’s guide to user stories and how they center the user in product development.

What are user stories and how do they help make better products?

A round-up of tools, resources and guides to help you understand accessibility.

16 tools and resources for improving online accessibility

Jessica Lovegood, UX Designer at Booking.com

What does a UX Consultant do all day?

Digital accessibility is a business imperative.

How to get stakeholders on board with accessibility

Keep things consistent for your design and product teams.

What is a design system and why is it valuable for product development?

Practical guidance on making digital experiences open to everyone. 

What developers need to know about accessibility

How user-centered design (UCD) can meaningfully fit into Agile Sprints.

Does being Agile mean you’re user-centered?

Vampires need to use the internet too, you know.

31 common UX design problems for monsters

As the US population ages and disabilities become more common, accessibility design is vital.

Accessible UX design: the one billion user opportunity

UserZoom’s co-CEO and co-founder, Alfonso de la Nuez, on the urgent need for digital transformation.

Retailers going bankrupt and why every company is a digital experience company

 Let's look at how to make retail promotions easy to identify and navigate for customers.

12 UX tips for online sales and promotions

Six steps to help you listen to more customers through your customer-facing teams.

How to gather UX insight ‘nuggets’ from customer-facing employees

When testing, bias can occur for various individuals at different stages, manifesting in endlessly surprising ways.

How to avoid bias in usability testing

What is Google’s relationship with UX as a search ranking signal?

UX and SEO: how they work together to make better experiences

Start looking beyond the siloed disciplines to a broader concept of data.

Why big data and UX need each other

How user researchers can get started with accessibility testing, design and compliance. 

What user researchers need to know about accessibility

How harmful to the environment is running a website? Fairly! But there are things we can do to help.

Sustainable design: how your website can save energy and the environment

What can we learn from some excellent examples of UX from online grocery retailers?

How online grocery sites can improve their user experience

How CRO practitioners and retailers generate ideas for testing.

How to generate ideas for CRO tests and how often should you run them?

What lessons does the UX industry need to learn beyond the pandemic?

The role of UX research now and beyond the COVID-19 pandemic

How to transition to remote, while still remaining user-centric.

Eight expert tips for transitioning from in-lab to remote user research

Let’s look at some practical advice on placing the customer at the heart of your organisation.

What is a customer journey map and why do you need one?

Building a digital experience is a high-speed race.

In Formula 1 Racing and UX Design, knowing the WHY and HOW is essential

What is user research and why is is so important?

Everything you need to know about planning, running and analyzing usability tests.

An essential guide to usability testing

Here’s a guide to avoiding the most common gamification pitfalls (also lava pools, spikes and exploding Bob-ombs).

How to create an addictive experience without sacrificing usability

Where do each other's responsibilities start and end?

What are the differences and overlaps between UX designers and product managers?

Get research done with the tightest of demands.

UX library

How UX professionals can plan for AI as it shapes the future of the industry

The Human Touch: how your digital interfaces can help users feel connected

We need your help with our State of UX 2020 survey

How to get insights when you can’t talk to your users

Announcing: UserZoom GO and our brand evolution

What is remote moderated research and what do I need to prepare?

Accessibility for digital experiences 101

What metrics and KPIs do the experts use to measure UX effectiveness?

Build the right thing

Interview: Amy Johansson on UX Writing at IKEA

Six remote ways to UX test your digital content

Financial services UX in 2020

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