Uncover user intent
Understand why users visit your site and ask about their experience.
Learn from visitors about whether they completed their tasks.
Let users guide you
Learn what needs to be improved and how to prioritize issues.
A true intent study lets you intercept a live visitor and ask them questions. They help you better understand who is visiting your app or site and if they accomplished their goals.
True intent studies are typically conducted during the optimization phase of a site or app, and are used to understand who is visiting your app or site and if they are able to accomplish what they came to do.
As visitors typically come from search results, pay close attention to which pages you're able to capture live users on. The homepage is a strong choice, but if you want to test a specific page or process be sure to place the intercept in the right place.
When preparing your questions, keep in mind that a visitor's objective isn't to take your survey, so we recommend limiting it to 10 questions.